Three premium Martini wines will launch in Germany next month

Three premium Martini wines will launch in Germany next month

Bacardi has released three premium sparkling wines to the German market, under the Martini brand. 

The company used this week's ProWein trade fair to announce the release of Martini Prosecco DOC, Martini Brut and Martini Rose Extra Dry. The new iterations will roll out to the market from April. 

"With this launch, Martini also intends to expand the range of occasions for enjoying sparkling wines; their position as an aperitif to start off an evening with friends not only stems from the fresh, light character of the spumantis and their Italian origin, but also opens up new market potential," the company said. 

All three wines are 11.5% abv, with an RRP of EUR9 (US$11) per bottle.

The launch will be supported by both traditional and social media campaigns. 

"Extensive promotional campaigns for the grocery and gastronomy trades are planned starting this summer," the company added. 

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco Mazzini, global director of Martini sparkling wines at Bacardi