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Bacardi bags a Bourbon with Angel's Share Brands deal

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Bacardi has entered the Bourbon category with the purchase of the Louisville-based Angel's Share Brands, owner of the "super-premium" Angel's Envy.

The purchase of Angels Envy marks Bacardis entry into the Bourbon category

The purchase of Angel's Envy marks Bacardi's entry into the Bourbon category

The deal, which closed on Friday, includes Angel’s Share subsidiary - and Angel's Envy producer - Louisville Distilling, Bacardi said today. Financial details of the acquisition have not been disclosed.

According to Bacardi, Angel's Envy is one of the top ten fastest growing super-premium Bourbons in the US. The brand has three expressions - flagship product Angel's Envy Port Finished Bourbon as well as Finished Rye and Craft Strength. The business will continue as a standalone operation, Bacardi said, with employee base, production and distribution remaining unchanged.

"The purchase of Angel’s Share Brands and the Angel's Envy portfolio further reinforces our commitment to growing the super-premium spirits sector," Bacardi's CEO, Mike Dolan, said.

The deal includes the under-construction Angel's Envy distillery and visitor centre in downtown Louisville, due to open next year.


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