Market research
Bacardi-Martini Limited has won the distribution rights for Drambuie Liqueur and Drambuie Cream. The deal will commence at the beginning of July this year. Dominic Carter, UK sales director of The Drambuie Liqueur Company, said: "Bacardi-Martini shares our aspirations and we feel the company will give us the focused attention we need. With its strong portfolio of premium brands, Bacardi has achieved notable successes in both the on and off-trade, especially in the critical Christmas period, which is of particular relevance to Drambuie.
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