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Bacardi adds Bramble & Tonic to Bombay Sapphire RTD line-up

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Bacardi has unveiled a new RTD flavour for its Bombay Sapphire gin in the UK.

Bacardis Bombay Sapphire RTD portfolio has expanded to three flavours

Bacardi's Bombay Sapphire RTD portfolio has expanded to three flavours

Bombay Sapphire Bramble & Tonic, which uses the brand's berry-flavoured Bramble gin launched last year, will be available from this month. Meanwhile, Bombay Sapphire & Light Tonic RTD, launched in the US in March, will also roll out in the UK.

"Summer is just around the corner and the popularity of ready-to-drink just continues to grow," said Bombay Sapphire's global vice president, Natasha Curtin. "The beauty of our ready-to-drink portfolio comes from an emphasis on convenience but not at the expense of taste or quality."

The 6.5%-abv Bombay Bramble & Tonic has an SRP of GBP2.80 (US$3.85) and will go on sale in UK retailers Sainsbury's, Ocado and Waitrose from mid-April, and Nisa and Tesco from May. Light & Tonic will be available from Morrison's, Ocado and Waitrose from mid-April, Nisa from May and Co-op from September.

Last month, Bacardi announced it was in the final stages of gaining sustainable status for Bombay Sapphire's last two uncertified botanicals.

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Sectors: Product launches, Spirits

Companies: Bacardi Ltd

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