AUS: AWBC to lead non-English push

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Australia's Wine and Brandy Corporation is to focus its efforts on non-English speaking countries.

Speaking at an industry forum, chief executive Sam Tolley said: "We've been hearing a message from the industry to shift focus more to embryonic and emerging markets and that's what we are currently doing."

Exports to the UK and US presently represent 67% of the total A$2.76bn market with English-speaking Canada and New Zealand ranking third and fourth. Germany is currently the prime non-English market in fifth place with relatively small annual sales of A$77m.

Sectors: Spirits, Wine

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