News

GLOBAL: Avalon Group launches campaign against Bacardi over 'Untamed' trademark

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

Avalon Group, the makers of Wild Geese Irish whiskey, has launched an online campaign over claims that Bacardi's latest global advertising campaign is too similar to the marketing for its own brands.


Related Content

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

Can Bacardi take its rum back to the party? - Analysis

Can Bacardi take its rum back to the party? - Analysis...

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director for malts, Ian Taylor

Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Int...

"How do we make Bacardi relevant to Millennial consumers?" - Interview, Bacardi CEO-in-waiting Mahes...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?