News

UK: Authorities deflate Cobra advertising claims

Most popular

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2019 - just-drinks predicts

The beer category in 2018 - Review

Is craft spirits approaching a reset moment?

MORE

The Advertising Standards Authority (ASA) has upheld complaints that advertising for the successful Indian beer brand Cobra in the UK are misleading. Refresh UK, owner of Bangla Premium Beer through its subsidiary the Far East Beer Company, had objected to Cobra advertising claims that Cobra beer was less gassy than competitors' lagers and that selling Cobra beer could double retailers' beer sales.


Related Content

SodaStream warned over offensive language as UK bans ad

SodaStream warned over offensive language as UK bans ad...

What does the future of out-of-home advertising look like? - Comment

What does the future of out-of-home advertising look like? - Comment...

A sports advertising ban in Europe? Who cares? - Comment

A sports advertising ban in Europe? Who cares? - Comment...

UK: BBPA fury after alcohol cancer ad complaint rejected - video

UK: BBPA fury after alcohol cancer ad complaint rejected - video...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?