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UK: Authorities deflate Cobra advertising claims

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The Advertising Standards Authority (ASA) has upheld complaints that advertising for the successful Indian beer brand Cobra in the UK are misleading. Refresh UK, owner of Bangla Premium Beer through its subsidiary the Far East Beer Company, had objected to Cobra advertising claims that Cobra beer was less gassy than competitors' lagers and that selling Cobra beer could double retailers' beer sales.


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