Product Launch - UK: Australian Vintage's McGuigan Black Label Reserve

By | 1 October 2013

Click through to view the four expressions

Click through to view the four expressions

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Australian Vintage's McGuigan Black Label Reserve

Category - Wine, Australia, four varietals

Available - From this week

Location - UK, off-trade, in the independent channel

Price - RRP of GBP9.99 (US$16.21) per bottle

Distribution - Australian Vintage

Australian Vintage has added a premium, 'Reserve' range of wines to McGuigan Black Label portfolio. The Black Label range comprises a Cabernet Sauvignon, a Shiraz, a Chardonnay and a Sauvignon Blanc expression.

The company launched the Black Label brand internationally in 1992.

In August, Australian Vintage posted an 8.5% slide in profits for the year to the end of June, despite flat sales for the period.

Show the press release

Award winning Australian wine producer McGuigan Wines has launched a new premium positioned range in the UK - McGuigan Black Label Reserve. Available in the UK through the independent channel, the range comprises four single varietal wines - Cabernet Sauvignon, Shiraz, Chardonnay and Sauvignon Blanc.

Sourced from premium vineyard sites in South Australia, McGuigan Black Label Reserve has an RRP of £9.99. Selected parcels of dry grown fruit add finesse and concentration, with subtle oak integration providing complexity and balance, creating wines that are approachable yet elegant - the hallmark of the McGuigan style.

McGuigan Wines, which is the sixth largest global wine brand in the UK off-trade channel in 17% value growth year-on-year, has forged a reputation for producing consumer focused wine styles that over-deliver at every price point.

Central to the success of the brand has been the iconic McGuigan Black Label range, which was launched internationally in 1992, with the Black Label Red SKU the number 1 selling bottled red wine in Australia. The launch of Black Label Reserve builds on the recognised quality of Black Label, adding extra elegance and complexity.

Commenting on the launch, Julian Dyer, General Manager UK & Europe for McGuigan Wines brand owner Australian Vintage Limited said: ‘The launch of McGuigan Black Label Reserve signals the ongoing evolution of the McGuigan brand in the UK market. Over the past twelve months we’ve refined our brand architecture to provide consumers with a clear path to trading up within the brand as part of an ongoing exploration of the Australian category.’

Original source: Company Release

Expert analysis

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Sectors: Product launches, Wine

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