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AUSTRALIA: Australian pure fruit juice hoping for UK success

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Ozzie Juices PTY Ltd, is planning to introduce its range of "pure fruit juice drinks" into the UK and Republic of Ireland.

Manufactured by Ozzie Juice PTY. Ltd., (a sister company to Australian Pure Fruits, Brentwood Fruit Juices and Tocumwal Cordials), Ozzie Juices claims to be 100% pure juice with no added sugars, water, artificial sweeteners, flavouring, preservatives, colouring or concentrate.

"All fruit is freshly squeezed daily, lightly pasteurised to prevent fermentation and bottled immediately," said managing director of Quatre Geais Australian Marketing Ltd, Michael McCarthy.

Available in Organic Orange Juice, Grapefruit Juice and Apple Juice other flavours include 100% Orange, Apple (clear and cloudy), Lemon Juice and Tropical Fruit.

The recommended retail price for a 300ml bottle is £0.79 and the 2-litre bottle is £3.60. All products are available in 300ml, 500ml, 1-litre and 2-litres sizes and have a 12-month shelf life.

"With the successful launch of Ozzie Juices in Australia, it is envisaged that other brandings such as Brentwood Feelgood Juices and Brentwood G'Day (55% cordials and juices) will also be made available," said McCarthy.

Ozzie Juices are currently available off-trade in Japan, Hong Kong, Singapore and New Zealand.


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