News

Atomic Brands' Moscow Mule, Kentucky Mule RTDs - Product Launch

Most popular

How to reach Gen Z in the coronavirus era - focus

just-drinks meets Asahi Europe's CEO - II

How drinks brands can take advantage of TikTok

Coca-Cola alcohol launch a statement of intent

Mindful consumption and carbon counting on labels

MORE

Atomic Brands' Moscow Mule, Kentucky Mule RTDs

Atomic Brands Moscow Mule, Kentucky Mule RTDs

Atomic Brands' Moscow Mule, Kentucky Mule RTDs

Category - Spirits-based RTDs

Available - From this month

Location - The US

Price - Not specified

Atomic Brands has added two new variants to its Monaco line of pre-mix cocktails in the US. Moscow Mule and Kentucky Mule will join the six-strong range in the Chicago-based company's domestic market. The former uses Monaco vodka as its base, with the Kentucky iteration made with Kentucky Bourbon whiskey.

The pair will be available across 34 US states in the off-premise channel.

"Enthusiasm for craft and artisan cocktails is an exciting consumer trend," said Atomic CEO Don Deubler. "It's our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility."

The full portfolio will be available across the entire country "within the next 18 months".

Earlier this month, Roust Group also unveiled a canned Moscow Mule RTD in the US, through its Russian Standard vodka trademark.

Why the on-premise is failing to tempt consumers away from classic cocktails - Consumer Trends


Related Content

Diageo to launch more whisk(e)y RTDs - CEO Ivan Menezes

Diageo to launch more whisk(e)y RTDs - CEO Ivan Menezes...

"COVID has accelerated many categories and RTDs is one of them" - just-drinks speaks to Rima Sawaya,...

Accolade Wines' Malb-Echo Falls - Product Launch

Accolade Wines' Malb-Echo Falls - Product Launch...

Kingsland Drinks to launch premium spirits arm - just-drinks EXCLUSIVE

Kingsland Drinks to launch premium spirits arm - just-drinks EXCLUSIVE...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?