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Atomic Brands' Moscow Mule, Kentucky Mule RTDs - Product Launch

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Atomic Brands' Moscow Mule, Kentucky Mule RTDs

Atomic Brands Moscow Mule, Kentucky Mule RTDs

Atomic Brands' Moscow Mule, Kentucky Mule RTDs

Category - Spirits-based RTDs

Available - From this month

Location - The US

Price - Not specified

Atomic Brands has added two new variants to its Monaco line of pre-mix cocktails in the US. Moscow Mule and Kentucky Mule will join the six-strong range in the Chicago-based company's domestic market. The former uses Monaco vodka as its base, with the Kentucky iteration made with Kentucky Bourbon whiskey.

The pair will be available across 34 US states in the off-premise channel.

"Enthusiasm for craft and artisan cocktails is an exciting consumer trend," said Atomic CEO Don Deubler. "It's our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility."

The full portfolio will be available across the entire country "within the next 18 months".

Earlier this month, Roust Group also unveiled a canned Moscow Mule RTD in the US, through its Russian Standard vodka trademark.

Why the on-premise is failing to tempt consumers away from classic cocktails - Consumer Trends


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