• Category – RTD, spirits-based, 9% abv
  • Available – From this month
  • Location – The US
  • Price – SRP of US$2.50 per 35cl can

Atomic Brands has added a new variant to its Monaco range of pre-mix cocktails in the US.

Monaco Classic Mai Tai is a blend of light and dark rum equivalent to two shots of alcohol. The release is available at selected retailers across the US.

The extension joins Tequila Sun Crush, Moscow Mule, Kentucky Mule, Citrus Rush, Tequila Lime Crush, Blue Crush, Cranberry, Mango Peach, Black Raspberry, Tropic Rush and Purple Crush in the Monaco RTD range.

“With the revival of classic cocktails on the rise, we are excited to bring consumers a new RTD variety that meets this growing demand for pre-mixed, premium cocktails,” said Don Deubler, CEO of Atomic Brands. “Rum is increasing in popularity amongst drinkers, and the launch of our Classic Mai Tai marks our first rum variety in our craft cocktail line.”

Atomic released Monaco Tequila Sun Crush last month.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Talking shop – Is voice shopping the next frontier of online retail? – consumer trends