Product Launch - UK: Aspall's Cyderkyn

By | 23 July 2013

Click through to view an image of the product

Click through to view an image of the product

view 1 related image

Aspall's Cyderkyn 

Category - Cider, ciderkin, draught, 3.8% abv 

Available - Launched "mid-July" 

Location - UK on-trade only, in London and East Anglia; Selected Fuller's pubs and "soon to be listed by other premium on-trade outlets"

Price - To be decided by individual outlets 

Distribution - Aspall

Suffolk cider producer Aspall has launched what it claims is "the first ciderkin of the modern era".

The weakened, uncarbonated 3.8% abv draught cider, Aspall Cyderkyn, is being made available to UK pub group Fuller's freetrade and managed estate this month, and other "premium on-trade outlets" soon, a company spokesperson told just-drinks.

"There is a growing consumer interest in traditional cider, and Cyderkyn identifies this trend while also offering a lower abv, which tends not to be available in this sector of the market," said Henry Chevallier-Guild, a partner at Aspall. 

Aspall first produced ciderkin in 1728, until around 50 years ago, the company said. 

Earlier this year, it re-launched its Suffolk Blonde lager brand as 'Outlier'

Expert analysis

Cider & Other Fruit Wine Production in the UK - Industry Market Research Report

Firms in this industry produce cider from cider apples and other ingredients. The industry also covers the production of pear cider and ciders flavoured with other fruits.

Sectors: Beer & cider, Product launches

There are currently no comments on this article

Be the first to comment on this article

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page