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UK: Aspall to sample “cyder barn” at summer festivals

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Cider maker Aspall is increasing its presence at a number of UK shows and music festivals this summer with the use of a sampling bar.

The company's cider brands will be served from a bar inside a bespoke cyder barn, a replica of the original cyder house at Aspall's site in Suffolk.

Aspall Suffolk Draught Cyder (keg) and Aspall Perronelle's Blush will be available at a range of UK events this summer, including Henley Regatta and Latitude Festival this month, and The Big Chill and Cowes Week in August.

Barry Chevallier Guild, one of Aspall's directors, said: "We are extending our presence at carefully selected quality events, following a successful sampling campaign at festivals last year. These events attract a considerable number of discerning consumers - the perfect target audience for our cyders."

Aspall Suffolk Cyder is available in the UK in selected on and off-trade outlets. Last month the company launched its ciders into the Scottish on-trade for the first time, through Belhaven Brewery.


Sectors: Beer & cider

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