News

Asian beer brands spike in value as China premiumises - study

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

"Too many tuxedos, too much bling" - BrewDog

just-drinks speaks to Diageo CEO Ivan Menezes

The just-drinks Analyst returns

MORE

Asian beer is enjoying a global high as a number of top-selling brews climbed the rankings in a new list of the world's most valuable beer brands.

ThaiBevs Chang beer appeared in the top 25 for the first time

ThaiBev's Chang beer appeared in the top 25 for the first time

Harbin, the Chinese beer owned by Anheuser-Busch InBev, was the fastest-growing beer by value, up 69% year-on-year to US$3.5bn, according to research by consultancy group Brand Finance. The performance saw it leapfrog brands including Coors Light and Guinness, moving from 12th spot last year to 5th.

Meanwhile, rival Chinese beer Snow, which is part of China Resources Enterprises' (CRE) roster, climbed from 13th to 11th as it jumped 31% in value. ThaiBev's Chang entered the top 25 for the first time, reaching 19th position with a 48% value rise.

The increases represent a turnaround for the Chinese brands, as both Snow and Harbin lost ground in last year's lists. China's beer market is slowly premiumising as international companies such as A-B InBev work to improve margins in a traditional value-led beer market. Heineken this year announced a licensing deal with CRE for its namesake lager in an attempt to improve its presence in the country.

It wasn't all good news for Asian beer. Japan's Asahi lost more brand value than any other brand in this year's ranking and dropped out of the top ten, falling from fifth to twelfth. China's Tsingtao also fell, from 22nd to 24th. Brand Finance blamed Asahi's drop on a change in Japanese consumer tastes, with preferences shifting towards other drinks.

The top four brands on Brand Finance's list remained the same as last year. A-B InBev's Bud Light topped the list with a 12% jump to $7.4bn. Sister brand Budweiser was in second place at $7.1bn, with brand Heineken third, boasting brand value growth of 16% to $6.1bn. A-B InBev's Brazilian Brama beer was fourth with a brand value of $3.7bn.

Most Valuable Beer Brands in 2018 - Top 5

+/- LYBrandBrand Value 2018 (in US$ m)Brand Value 2017 (in US$ m)Brand Value 2016 (in US$ m)
1---Bud Light7,3776,6084,922
2---Budweiser7,0825,8634,503
3---Heineken6,0905,2374,326
4---Brahma3,7153,1482,543
5+7Harbin3,5392,0912,072

Source: Brand Finance

Heineken faces tough battle in China's growing super-premium tier - Click here for a just-drinks analysis


Related Content

Heineken links up with China Resources Enterprises in US$3.1bn deal

Heineken links up with China Resources Enterprises in US$3.1bn deal...

2017

2017 "the year of baijiu" as brand value overtakes whisk(e)y - figures...

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment

Is Heineken risking too much to chase Anheuser-Busch InBev in China? - Comment...

Corona retakes Latin America brand value top spot as Anheuser-Busch InBev beers dominate

Corona retakes Latin America brand value top spot as Anheuser-Busch InBev beers dominate...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?