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RESEARCH: Asia remains untapped for sports and energy drinks

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Although Asia accounts for nearly half of the world's sales of sports and energy drinks, the region as a whole remains one of the most underdeveloped markets in the industry, according to new research. Asia contains five out of the top ten markets in terms of sales per capita, however the categories still have a weak presence in a number of countries, says a new report by industry analyst Canadean.


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