The global energy drinks market is expected to reach US$84.8bn by 2025

The global energy drinks market is expected to reach US$84.8bn by 2025

Asia-Pacific will be the biggest growth market for energy drinks over the next seven years, a new study has said.

Energy drinks sales in the region are expected to reach US$24.2bn by 2025, a compound annual growth rate (CAGR) of 7.5%, according to California-based Grand View Research. Meanwhile, the energy drinks market in Europe is expected to be worth US$19.1bn by 2025, a CAGR of 6.7%.

Globally, the energy drinks market is estimated to grow at a CAGR of 7% from 2017 to 2025, reaching US$84.8bn. Grand View said both young and old consumers will drive growth, aided by increasingly "hectic lifestyles and rising disposable incomes".

On-premise distribution is predicted to emerge as both the largest and fastest-growing segment and is estimated to reach US$71.7bn by 2025 at a CAGR of 7.1%.

In June, the Thai tycoon who claims the Chinese rights to Red Bull restated his ownership amid reports of new contract talks.

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