News

INDIA: Asia Pacific Breweries to build brewery

Most popular

Will coronavirus put hard seltzer in the shade?

What will the post-COVID-19 consumer look like?

British Honey Co banks on hand sanitiser sales

What impact will COVID-19 have on drinks M&A?

just-drinks' M&A database - March

MORE

Asia pacific Breweries (APB) plans to build a new brewery in Goa, and is on the hunt for a second location in the country. 

The Goa brewery is set to have a production capacity of 350,000 cases, said APB, a long-standing joint-venture between Heineken and the Fraser and Neave group.

Ashwin Deo, who overseas APB's operations in South Asia, and who was previously CEO at Moet and Hennessy India, said that APB was working to build its presence in the northern part of India, as well as Goa in the south.

He told just-drinks today (21 October): "Goa is definitely a target market and we also plan to expand our brewing capacities and marketing in the north. It is a very competitive mark up there."

APB brands include Baron's Strong Brew, Tiger and Cannon, a strong local beer, at its brewery in Aurangabad Maharashtra and other brewery Hyderabad in partnership with the Andhra Pradesh brewer C K Jaipuria.
 
"We are also considering the possibilities of brewing 'Arlem' lager in the new [Goa] brewery," said Deo. He did not disclose the cost of the new brewery.


Sectors: Beer & cider

Companies: Heineken

Related Content

BrewDog eyes Asia exports as Australian brewery confirmed

BrewDog eyes Asia exports as Australian brewery confirmed...

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgues and Asia marketing head Tracy Kwan

Pernod Ricard's Chinese malt whisky distillery - just-drinks speaks to China MD Jean-Etienne Gourgue...

Groans turn to cheers as Anheuser-Busch InBev divestment brings Australian sunshine - Analysis

Groans turn to cheers as Anheuser-Busch InBev divestment brings Australian sunshine - Analysis...

US craft beer gangs up to battle Mad Max market - Comment

US craft beer gangs up to battle Mad Max market - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?