News

UK: Asda joins alcohol price row, attacks Tesco price rise call

Most popular

COVID is opening up aged spirits to a new world

Pernod Ricard Performance Trends 2016-2020 - data

How COVID has driven at-home indulgence - trends

Diageo Performance Trends 2016-2020 - results data

How COVID has changed consumers' shopping habits

MORE

UK supermarket Asda has joined the debate currently raging in the country over cheap alcohol sales.

The retailer said yesterday (25 February) that it has prepared a "comprehensive package of measures aimed at limiting access to alcohol in stores".

The measures are aimed at tackling both underage drinking and "the effects that late night alcohol-related crime and anti-social behaviour have on the local communities in which it operates", the company said. From 7 April, Asda's town centre stores will not sell alcohol between midnight and 6am, while the chain as a whole will also extend its 'Challenge 25' proof of age scheme to all of these stores to further prevent underage sales.

"Our aim is to make it practically impossible for under 18s to break the law in our stores," said Asda's CEO and president, Andy Bond. "I find it unacceptable that children in the UK are still able to purchase alcohol from retailers and pubs. So from today we are adopting a zero-tolerance approach.

"Every single Asda store in the UK will be independently tested at least once a month, with the results published on our website. We will also display signs within the store making it clear that we reserve the right to prosecute anyone under 18 who attempts to purchase alcohol, or anyone that is doing so on a child's behalf."

Bond also delivered a veiled attack on rival chain Tesco, which last week called on the UK government to allow talks to begin on setting agreed higher prices for alcohol in the country.

"Unlike some in the industry I am also not prepared to hide behind calls for more legislation," Bond said. "I believe there are plenty of things we can do now to start tackling this important social issue, which is why we are announcing these measures today."

Asda is also de-listing high alcohol, fruit-flavoured shot-sized 'shooters' from its range, following calls from campaigners claiming these drinks are particularly attractive to underage drinkers.


Related Content

Alcohol production brought to standstill in South Africa

Alcohol production brought to standstill in South Africa...

UK alcohol duties frozen in pub-friendly Budget - reaction

UK alcohol duties frozen in pub-friendly Budget - reaction...

What does the future hold for low- and no-alcohol? - analysis

What does the future hold for low- and no-alcohol? - analysis...

Gen Z demands will change low-, no-alcohol trajectory - Zag Drinks

Gen Z demands will change low-, no-alcohol trajectory - Zag Drinks ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?