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UK: Asda introduces try before you buy wine samples

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UK supermarket store Asda has launched a range of miniature wine taster bottles, designed to help consumers make informed wine choices.

The retail chain said today (2 October) that the mini bottles, called Tasters, will encompass up to 15 wines in 25cl bottles, allowing customers to sample red, white, rosé and sparkling wines without the commitment of buying a full bottle.
 
The Taster bottles will be priced between GBP1.50-2 (US$3-4) for a third of a bottle of wine, with a reimbursement promise should the consumer decide to buy a full bottle. Alternatively, if the wine isn't agreeable to the consumer, a full refund will be offered on presentation of their receipt, the supermarket said.
 
Philippa Carr, ASDA's Master of Wines said: "Many of our customers have told us of their confusion when it comes to choosing new wines - the complex descriptions, the unwritten rules and fear not liking the taste. Tasters are designed to give these customers the confidence they need to try new wines and make enjoying wine accessible to all. We're extremely proud of these new mini bottles and believe we have something in there to suit all tastes."
 
The Tasters range will be available in Asda supermarkets nationwide and will change its catalogue of wines every few months to suit the seasons.


Sectors: Wine

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