News

Product Launch – UK: Asda and The Sun's Vin du Soleil

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

Will 2020 see Campari Group back on the M&A hunt?

Wine's COVID battle to balance supply with demand

MORE

Asda and The Sun's Vin du Soleil

Category - Wine, France, white, Vermentino and Viognier blend

Available - Now

Location - UK, exclusively in Asda supermarkets

Price - RRP GBP4.98 (US$8.18) per bottle

Asda's senior product development manager, Philippa Carr, and UK newspaper The Sun's resident wine writer, Brian Moore, have teamed up to develop Vin du Soleil.

Earlier this year, Asda invited The Sun to take a look into its wine selection process. In May, the team headed to one of Skalli's vineyards in Carcassonne, France, to select the grapes and try various blends and variants before selecting the final blend.


Sectors: Wine

Related Content

The wine category in 2017 - just-drinks' Review of the Year, Part III - FREE TO ACCESS

The wine category in 2017 - just-drinks' Review of the Year, Part III - FREE TO ACCESS...

Review of the Year 2011 - Wine

Review of the Year 2011 - Wine...

just the Winners - International Wine Challenge 2013: France

just the Winners - International Wine Challenge 2013: France...

just the Winners - International Wine Challenge 2015: France

just the Winners - International Wine Challenge 2015: France...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?