Market research
The UK unit of Asahi has launched an online store for next-day delivery in the country of beer brands including Asahi and Peroni Nastro Azzurro.
Asahi UK said the service will stock its full beer portfolio for delivery in the country
Beer Pronto allows consumers to get hold of Asahi's full portfolio "without the waiting time of a delivery slot", Asahi UK said today. The division said the store has been launched in response to a surge in popularity of online shopping.
A number of alcohol companies have launched their own e-commerce platforms to capture consumers during the coronavirus lockdown. The platforms aim to sidestep issues including supermarket out-of-stocks and oversubscribed home delivery services.
Beer Pronto is offering first-time consumers a 10% discount on orders made within three months.
Last month, Asahi launched a home-occasion campaign for Peroni as the company reassessed its marketing in response to the coronavirus. The global brands portfolio director at Asahi International, Gisela Rule, told just-drinks Asahi had to "be mindful of the unprecedented situation that our consumers find themselves in".
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Sectors: Beer & cider, The off-trade
Companies: Asahi Breweries
