Asahi has partnered with PT Indofoods since 2012

Asahi has partnered with PT Indofoods since 2012

Asahi is to launch new products aimed at women in Indonesia after its joint-venture in the country opened a plant in West Java, according to local reports.

Asahi's CEO, Naoki Izumiya, told the Jakarta Post late last week that the company has two packaged beverages in the pipeline, including a low-calorie and low-sugar drink. The launches aim to help its Indonesian JV, PT Asahi Indofood Beverage Makmur (AIBM), increase sales to JPY700m (US$5.82m) for 2017, Izumiya reportedly said.

Last week, Asahi and JV partner PT Indofood CBP Sukses Makmur opened an RTD coffee and tea production plant in Sukabumi, with a total investment of INR700bn (US$54.3m), the Post reported. The site, part of the AIBM subsidiary, has an annual capacity of 100m litres a year.

Asahi and PT Indofood did not immediately respond to just-drinks' request for comment.

In 2012, Asahi formed a joint venture with PT Indofood, a major player in the Indonesian food industry, with the aim of establishing companies to manufacture and market non-alcoholic beverages.

The following year, the PT Asahi Indofood Beverage Makmur and PT Indofood Asahi Sukses Beverage subsidiaries completed the acquisition of PT Pepsi-Cola Indobeverages, subsequently renamed PT Prima Cahaya Indobeverages.