JAPAN: Asahi drops happoshu price

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The aggressive pricing trend in the Japanese happoshu market looks set to continue with Japanese brewer, Asahi Breweries Ltd, announcing plans to drop the price of its happoshu low malt drink in late-June. The company will reduce the price of the 350ml can of its primary low-malt beer brand by Y10 to Y135 ($1.09) and will cut the price of the 500ml can from Y195 to Y185.

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