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JAPAN: Asahi claims no. 1 spot

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Asahi Breweries has displaced Kirin as Japan's leading marketer of beer and "Happoshu" low malt liquor, ending Kirin's 48-year reign at the top, according to data for 2001 released by the country's five top brewers. Asahi's market share last year was put at 38.7% against 35.8% for Kirin. The other two major forces, Sapporo and Suntory, have 15% and 9.7% respectively.


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