Asahi Breweries eyes India

Asahi Breweries eyes India

Japanese beer giant Asahi Breweries is actively looking to establish a footprint in the Indian market, according to a source.

Asahi officials have been paying frequent visits to India and have met with a range of producers of non-competing products and potential distribution partners, a source close to the situation told just-drinks today (27 July).

The source's comments are consistent with local reports that Asahi has been seeking to enter India's fledgling beer market via a joint venture or acquisition.

All of Japan's major brewers are seeking to expand overseas in order to reduce their reliance on a shrinking domestic market.

Asahi Breweries has annual sales of US$3.2bn.

Earlier this year, Asahi struck a deal with Carlsberg for the Danish brewer to distribute “Asahi Super dry” beer in Hong Kong and in Malaysia. Carlsberg already distributes the beer in Russia and its India business is considered one possible route for Asahi.

A spokesperson at Asahi Breweries Tokyo declined to comment to just-drinks on the firm's plan for the Indian market.