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UK: ASA ruling against Ribena Toothkind upheld in High Court.

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The High Court has rejected an appeal against the Advertising Standards Authority (ASA) after it ruled a campaign claiming "Ribena Toothkind did not encourage tooth decay" was misleading. The ASA's director general, Christopher Graham said: " I am delighted that the court has upheld our adjudication. The ASA has been vindicated and this judgement acknowledges that we conduct ourselves in a thorough and professional manner."


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