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Artisanal Beverage Ventures’ Bold Rock Hard Tea and Hard Lemonade range - Product Launch

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Artisanal Beverage Ventures' Bold Rock Hard Tea and Hard Lemonade range

Bold Rock Hard Tea and Hard Lemonade will be available later this month

Bold Rock Hard Tea and Hard Lemonade will be available later this month

Category - Soft drinks, tea, lemonade, 5%-8% abv

Available - From this month

Location - The US 

Price - Not specified

Craft cooperative Artisanal Beverage Ventures has added a range of alcoholic soft drinks to its portfolio, through hard cider brand owner Bold Rock.

Bold Rock Hard Tea and Hard Lemonade launch this month in ten states, comprising North & South Carolina, Delaware, Florida, Georgia, Maryland, Pennsylvania, Tennessee, Virginia and West Virginia. The pair will also be available in Washington DC.

The line are:

  • Bold Rock Hard Tea Original - lemon flavour
  • Bold Rock Hard Half & Half - tea with lemonade. Both have an abv of 5% and will be available from next week in 12-packs of 12oz cans with a 19.2oz single-serve can launching next month, and
  • Bold Rock Hard Lemonade - 5% abv

A fourth variant, Bolder Hard Lemonade, launches next month in 16oz cans and with an abv of 8%.

"Craft beverage is ever-evolving," said Bold Rock's co-founder, Brian Shanks. "Bold Rock's mission is to remain at the forefront of not just our core cider business, but to diversify and innovate within a wide spectrum of adjacent craft beverage segments."

The launch will be backed by a digital media campaign, called 'Make The Bold Choice'. The push will include digital and out-of-home ads.

Bold Rock partnered with Artisanal Beverage Ventures last year, becoming the first non-beer brand to join the craft platform.

How concerned should the beer category be about the hard seltzer boom? - Click here for a just-drinks comment


Expert Analysis

Success Case Study: White Claw

Success Case Study: White Claw

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