Arniston Bay is to relaunch its Original range in the UK with screwcaps and new packaging.

The relaunch is part of an overall strategy to "expand and innovate" the entire Arniston Bay portfolio, the company said today (17 November).

The first to receive the revamp will be Chenin Chardonnay 2008, Pinotage Rose 2008 and Cabernet Sauvignon Merlot 2008. The new packaging will be available in the UK grocery trade from December with an RRP of GBP5.29 (US$7.89).

Other recent developments have included the launch of a 1-litre tetra pak, a sparkling wine and a new entry-level range Arniston Bay: The Reef.

UK brand and business development manager Barney Davis said: "We felt it was time to regenerate the most popular range in the Arniston Bay portfolio and respond to an increasing demand from our customers for a screwcap closure.

"The Original range has shown consistently strong sales and offers consumers exceptional value for money without compromising on quality."