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UK: Arniston Bay gets UK off-trade extension

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The Company of Wine People has readied a three-pronged extension of its Arniston Bay wine brand in the UK off-trade.

The South Africa-based company said late last week that Arniston Bay: The Reef will launch exclusively in the Asda supermarket chain from 11 October, and will consist of a white, a red and a rosé variant. While the white and rosé are both from the 2008 vintage, the red variant is one year older.

"Arniston Bay: The Reef is a wine range which represents really great value for money," said brand and business development manager Barney Davis. "We are currently in the process of innovating the entire Arniston Bay portfolio to broaden our offering for both the retailer and the consumer."

The three wines will be available for around GBP3.99 per bottle, a spokesperson told just-drinks.


Sectors: Wine

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