AquaClara Bottling & Distribution, Inc. (OTC Bulletin Board: AQCB) announced today a first quarter 2000 profit, exceeding management expectations in both dollar amount and time frame, well in advance of previous management projections of second quarter 2000. This first quarter profit shows decreased liabilities by 13 percent; as well as G&A costs down by 33 percent over first quarter 1999 and decreased by 52 percent over the last four quarters' average.

The most significant impact, however, resulted from Board Chairman E. Douglas Cifers's negotiations with previous top management, which eliminated approximately $5 million of tax liability for insider execution stock options. Those same negotiations also mitigated shareholder litigation, allowing the company to completely concentrate on growth.

"The first quarter revenue rose almost 20 percent," Cifers says. "[President and CEO] Jack Plunkett's innate ability to make commensurate with the company's vision for growth and its capabilities is very obviously revealed with this quarter's tremendous turnaround from last year's performance. Jack's firm grip on expenses and our aggressive drive to secure additional distribution signal an even better second quarter.

"We are clearly poised to make a quantum leap forward in sales," he adds.

On a related note, General Nutrition Centers (GNC), previously authorizing the AquaClara/FLA USA brand water to be distributed at more than 900 stores in the Southeast, is expected to render a decision on expanding distribution of the water beyond the Southeast region, based on an overwhelming acceptance of the product.

Plunkett says, "Our aggressive posture has led Cifers to an intense pursuit of expansion projects in several cities around Florida. He is currently considering Florida Panhandle and Central Florida locations for possible expansion to complement the Clearwater location, enhancing production capabilities ten-fold."

As earlier reported, Cifers also has been negotiating with an international beverage distributor headquartered in New York with heavy Florida presence. Those discussions will culminate into a major announcement in fall 2000 with a significant product launch into one of the Southeast's largest retailers.

Previous arrangements with NFL star and television personality Cris Collinsworth to serve as a product representative will significantly amplify the soon-to-be-announced distribution.

AquaClara water, endorsed and co-branded by Visit Florida, Florida Sports Foundation (Florida's tourism and sports marketing organizations, respectively), Florida Department of Agriculture, and Cris Collinsworth, brings the highest quality oxygenated water to the marketplace, placing people and their health needs first.

For more information, contact:

Doug Cifers, AquaClara and Florida Media, Inc., 863-858-7244,
Jack Plunkett, AquaClara, 727-446-2999,