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S AFRICA: Appletiser sales up after repackaging

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Appletiser has announced a sales volumes increase of about 14% for South Africa in 2004, crediting this mainly to the new look packaging introduced last year.

The 2004 figures were testament to the impact the new bottle and logo have had, according to Andrea Shaw, marketing manager for South Africa and Asia, who added that the new look had struck a cord with consumers.

Created in South Africa in 1965 and now owned by SAB Miller, Appetiser is sold in 30 counties. Shaw expected a definite continuation of the growth curve through 2005.

The new look has been well received internationally, particularly in the UK, New Zealand and Australia. New markets being targeted are Spain, Hong Kong, Canada and parts of the US.


Sectors: Soft drinks

Companies: SABMiller

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