News

US: Apple & Eve launches organic Sesame Street juice

Most popular

Campari and Cuervo - The next big spirits buy?

Remy Cointreau Performance Trends 2016-2020

Spirits gift boxes will not be missed - comment

White spirits trying to ride hard seltzer craze

just-drinks meets Stoli Group CEO Hugues Pietrini

MORE

Apple & Eve has expanded its Sesame Street line of juice boxes with the launch of an organic addition in the US.

The company said yesterday (23 January) that the Sesame Street Organics 100% Fruit Juice Boxes each contain calcium and a full day's supply of Vitamin C. The children's drinks will be available in three flavours: Big Bird's Apple, Elmo's Punch and Ernie's Berry.

The organic line is USDA-certified, packaged in 125ml, 4 oz boxes carrying the Quality Assurance International seal as well as pictures of Sesame Street characters dressed as a farmers, added the company.

Apple & Eve vice president, organics division Ken Gootkind said: "As more and more parents seek out organic products for their families, we wanted to offer an organic fruit juice designed specifically for young kids that we know will also appeal to health-conscious parents."

Apple & Eve's new Sesame Street Organics will be sold both in individual single-flavour four-packs retailing at US$1.69, as well as in 36 count club store variety packs which will retail at $10.99.

The children's juice boxes will be available nationwide in supermarkets, club stores, health food stores and retail outlets such as Whole Foods, Toys R Us and Costco.

Apple & Eve introduced its Sesame Street line of 100% fruit juices in 1999 and also offers a line of natural juices and juice blends, including organic juices available in multi-serve and single-serve varieties.


Sectors: Soft drinks, Water

Related Content

How can organic juice grow its share of the global soft drinks market? - Research in Focus

How can organic juice grow its share of the global soft drinks market? - Research in Focus...

The Coca-Cola Co unveils vegetable juice as new products put in spotlight

The Coca-Cola Co unveils vegetable juice as new products put in spotlight...

Why the juice category must get to grips with its lead problem - Focus

Why the juice category must get to grips with its lead problem - Focus...

Why the coffee-consumption trend offers a sparkling future for juice - Comment

Why the coffee-consumption trend offers a sparkling future for juice - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?