INDIA: Anti-corruption agency issues notices to United Spirits, Pernod Ricard, SABMiller
The probe began after it was found that drinks retailers in the state, India’s largest liquor consumer, were banding together and selling brands both above and below the Maximum Retail Price. According to the agency’s spokesperson, incentives “could include cash discounts or generous gifts such as holiday packages”.
Confirming the move to just-drinks earlier this week, an official of the bureau said: “These companies have been ‘asked for information’ about whether any undue incentives were given to members of the liquor syndicate”.
Under state laws, distillers have to distribute products through the Andhra Pradesh Beverages Corporation Limited (APBCL). Companies are therefore restricted from dealing directly with distributors or agents.
Andhra Pradesh consumes up to 43m cases of liquor annually.
The international scope of the Scotch whisky sector and its strong growth in emerging markets has allowed the market to continue growing in spite of the global downturn. However, as a new just-drinks/...
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