News

RUSSIA: Another new brew from Heineken

Most popular

The just-drinks analyst returns

Coronavirus paves the way for e-commerce boom

How to reach Gen Z in the coronavirus era - focus

Alcohol must be resolute in responsible drinking

"Europe is so primed for hard seltzer" - interview

MORE

Heineken is looking to release its Slovak beer brand Zlaty Bazant in Russia. The Dutch brewer announced the launch on Friday (10 February).

The beer will be brewed at Heineken's brewery in St. Petersburg. Zlaty Bazant will be initially available in St Petersburg and Moscow.

"We believe this beer will occupy a key position in Heineken's Russian brand portfolio," the company's president for Russia, Roland Pirmez, said.

Late last year, Heineken unveiled a lower-calorie and low-carb variant of Amstel for the Russian market.


Sectors: Beer & cider

Companies: Heineken

Related Content

Heineken Performance Trends 2015-2019 - results data

Heineken Performance Trends 2015-2019 - results data...

Heineken brings in

Heineken brings in "football geeks" to give fresh slant to Amstel's Europa League tie-up...

Heineken FY 2016 by region - results data

Heineken FY 2016 by region - results data...

"Does real brand loyalty exist?" - Interview, Walter Drenth, senior global director international br...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?