News

UK: Anheuser renews Premier League football deal

Most popular

e-commerce's watershed moment - former Amazon exec

Campari Group Performance Trends 2015-2019 - data

Could bulk beer shipping be a COVID-19 legacy?

The just-drinks analyst returns

Coronavirus paves the way for e-commerce boom

MORE

Budweiser has announced it will be renewing its partnership with The Premier League, the UK's top flight football league, with the renewed deal commencing 1st June 2007.

The worldwide deal has been extended to cover all Anheuser-Busch brands, with the main focus in the UK and China on Budweiser. This will see Budweiser, A-B's flagship brand, continue in its position as "Official Beer of The Premier League" and become "Official Website Partner" until 2010.  Budweiser has been an official sponsor of the Premier League since 2002.

This deal gives the brewer rights to use The Premier League corporate logo and the Lion and Trophy marks. Budweiser also get access to selected player imagery for use in advertising, point-of-sale and packaging, plus a significant allocation of VIP packages for hospitality and match tickets for promotional activity.

As "Official Online Partner" Budweiser will remain exclusive alcohol sponsor and advertiser of the Fantasy Premier League competition in the "Games & Fun" section of the website: www.premierleague.com

"We are delighted to renew our relationship with what is officially the greatest football league in the world. This ongoing deal will allow Budweiser to reach Premier League fans around the globe." said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. "Budweiser and the Premier League set the very highest standards in everything that we do, and we look forward to continuing this successful partnership." 

The renewed three-year deal will also see Budweiser become Official Beer of the 2007 & 2009 Asia Trophy tournaments, increasing visibility and awareness in one of the brand's key territories.

Budweiser continues to be the "Official Beer" of Manchester United and "Official Partner" of Manchester City, as well as being the "Official Beer" sponsor of the FIFA World Cup™ since 1986. 


Sectors: Beer & cider

Related Content

Heineken brings in

Heineken brings in "football geeks" to give fresh slant to Amstel's Europa League tie-up...

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data

Diageo teams Captain Morgan with Major League Soccer in US - Rum in US data...

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up

Diageo adds more clubs to Captain Morgan Major League Soccer tie-up...

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusive

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusi...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?