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US: Anheuser-Busch unveils Bud Light ads

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Anheuser-Busch is launching the second wave of a US$50m advertising campaign for its Bud Light brand in the US.

A series of three new ads will kick off on national television tomorrow (27 November), Thanksgiving Day.

A-B introduced the 'drinkability' concept in October. The new ads will feature the same characters in a number of situations.

Keith Levy, vice president of marketing at A-B, said the company wants to keep "differentiating the brand from competitors".

InBev last week announced the completion of its US$52bn acquisition of A-B, closing the biggest deal in brewing history. Completion of the deal follows approval from a majority of A-B shareholders and clearance from the US Department of Justice.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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