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UK: Anheuser-Busch to axe Bud Light in UK after sales failure

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Anheuser-Busch, the US beer giant, is to axe its Bud Light brand from the UK market after the brand failed to live up to the company's expectations. In a company statement released to just-drinks.com Andrew Day, vice-president of AB Europe said: "Consumers now understand the lower calorie proposition which is Bud Light's unique selling proposition. But consumer attitudes to lighter beers did not move as quickly as we anticipated.


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