Market research
As suggested in just-drinks yesterday, details of the strategic alliance between Anheuser-Busch, the world's largest brewer and China's number one beer producer Tsingtao, have been revealed. The deal will see A-B increase its ownership in Tsingtao to 27% over the next seven years and provide Tsingtao with "financial and technical resources to help it lead change and growth in the China beer industry," the companies said.
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