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Anheuser-Busch stays with Clydesdales for Super Bowl 2015

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Anheuser-Busch has confirmed the return of its Budweiser Clydesdale horses as it revealed the first details of its Super Bowl campaign.

The Lost Dog spot will feature the Clydesdale horses

The 'Lost Dog' spot will feature the Clydesdale horses

The US unit of Anheuser-Busch InBev said the horses, a staple of Budweiser advertising, will appear in the 'Lost Dog' spot as they “help a puppy who has lost his way”. Last year, A-B was forced to refute a media report that claimed the horses would no longer be used in Budweiser marketing.

“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades,” said Budweiser VP Brian Perkins today. “They continue to serve as time-honoured symbols of how we brew our beer.”

A-B will also air a 60-second Budwesier ad during next month's Super Bowl, which features some of the most expensive marketing real-estate in the US. Last year, it cost a reported US$4m to air a 30 second ad.

A-B brand Bud Light will also return after last year's ad featuring Arnold Schwarzenegger and a table tennis table.

This year's 60-second ad continues the 'Up For Whatever' theme and features a Bud Light consumer who experiences an “unforgettable night with '80s iconic old school fun”.

Super Bowl XLIX will take place on 1 February in Phoenix, Arizona. 


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