The US arm of Anheuser-Busch InBev will roll out a new design for its Bud Light beer, from next year. 

The company said the move marks the first major overhaul for the brand in eight years. The design includes a new logo and contemporary packaging. 

The new cans and bottles feature the "A-B" crest, last used on Bud Light packaging in 2001. 

Tosh Hall, creative director at design agency Jones Knowles Ritchie said today's consumers want brands with "genuine brewing credentials". The firm worked with Bud Light's creative agency, Wieden + Kennedy New York, to ensure the design fits with a new marketing campaign, which is currently under development.

Earlier this year, Bud Light confirmed it would debut a new tagline and creative approach in time for Super Bowl 50 early next year. Anheuser-Busch head of marketing Jorn Socquet said the redesign is "an important and symbolic investment in our largest brand".

The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in spring 2016.

In November, the CEO of Anheuser-Busch InBev, Carlos Brito, said the company had been "unfair" to Bud Light, and announced plans for an overhaul, following the brand's US market share loss.