Anheuser-Busch has confirmed that it is bringing its sponsorship of the National Hot Rod Association in the US to a close.

The brewer, which was acquired last year by InBev, told just-drinks today (18 March) that its role as the official beer sponsor, as well as sponsor of NHRA team Kenny Bernstein Racing, will come to an end this year after 30 years.

"Anheuser-Busch will continue to support NHRA and Kenny Bernstein Racing through the 2009 season, with sports remaining a major component of our brand plans moving forward," said Dan McHugh, vice president of media, sponsorship and activation at A-B.

"As in all areas of our business, we continuously benchmark our activities both internally and externally, and we will evaluate how best to reinvest the dollars from these non-renewals as part of our 2010 budget planning process for Anheuser-Busch."

In a separate report in USA Today, McHugh was cited as saying that the purchase of A-B by Inbev was not a factor in the decision.

The company is currently looking to raise US$3.5bn in disposals by November, in order to help pay off a $7bn bridge loan taken out to fund the US$52bn takeover. Last week, it completed the divestment of its InBev USA business, to an affiliate of KPS Capital Partners.