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Product Launch - US: Anheuser-Busch InBev's Shock Top Honey Bourbon Cask Wheat

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Product Launch - US: Anheuser-Busch InBev's Shock Top Honey Bourbon Cask Wheat

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Anheuser-Busch InBev's Shock Top Honey Bourbon Cask Wheat

Category - Beer, Belgian-style wheat ale, featuring honey and Bourbon flavours, 5.5% abv

Available - From this month

Location - US, nation-wide in on- and off-trade

Price - “At parity with the rest of the Shock Top family”

Distribution - Anheuser-Busch InBev

The US arm of Anheuser-Busch InBev has launched an extension to its Shock Top beer portfolio. Shock Top Honey Bourbon Cask Wheat is an unfiltered Belgian-style wheat ale, which includes honey and is aged in Bourbon casks.

The product is available in six- and 12-packs of bottles and also on draught.

Two years ago, Anheuser-Busch launched Shock Top Lemon Shandy, a wheat beer blended with spices and lemonade flavour.

Click play, below, to view a company-sourced introduction video about the new beer.

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