News

Anheuser-Busch InBev's Hoegaarden Cherry Blossom - Product Launch

Most popular

Pernod Ricard in YTD fiscal-2021 - preview

The just-drinks Analyst returns - Apr '21

The just-drinks Analyst returns - Apr '20

Remy Cointreau in fiscal-2021 - results preview

Brown-Forman in fiscal-2021 - results preview

MORE

Anheuser-Busch InBev's Hoegaarden Cherry Blossom

Anheuser-Busch InBevs Hoegaarden Cherry Blossom

Anheuser-Busch InBev's Hoegaarden Cherry Blossom

Category - Beer, wheat beer, 5.6% abv

Available - Since 26 March

Location - The US, available in the District of Columbia, Maryland and Virginia in the off-premise channel

Price - SRP of US$9.99 per four-pack of 16oz aluminium bottles

The US division of Anheuser-Busch InBev has launched a new flavour in its Hoegaarden portfolio in the country.

Hoegaarden Cherry Blossom, which is inspired by Washington DC's springtime season, will be available for a limited time. The 5.6% abv fruit-flavoured wheat beer variant launched last week in two US states and in Washington itself.

Anheuser-Busch's VP of premium & super premium, Peter Van Overstraeten, said: "Combining Hoegaarden's strong brewing heritage, connection with nature and the highest quality ingredients with a local treasure of the cherry blossoms, we are bringing nature back to the city.

"Hoegaarden Cherry Blossom is truly a wheat beer inspired by the essence of springtime in DC, and we're thrilled to share it with the local community."

Hoegaarden is available in around 70 markets worldwide. Earlier this year, Anheuser-Busch InBev launched the LQD flavoured malt beverage range as the brewer embarked on its strategy to expand outside of the beer category.

What advice for the beer category in the time of COVID-19? - Click here for a just-drinks comment


Related Content

Anheuser-Busch InBev's LQD flavoured malt beverage range - Product Launch

Anheuser-Busch InBev's LQD flavoured malt beverage range - Product Launch...

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations

Anheuser-Busch unveils Bud Light Twitter push for at-home American Football celebrations...

Anheuser-Busch InBev cancels South Africa investment in face of alcohol ban

Anheuser-Busch InBev cancels South Africa investment in face of alcohol ban...

Anheuser-Busch InBev in 2020 - results preview

Anheuser-Busch InBev in 2020 - results preview...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?