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Product Launch - US: Anheuser-Busch Inbev’s Goose Island Ten Hills Pale Ale

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Anheuser-Busch Inbev’s Goose Island Ten Hills Pale Ale 

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Category - Beer, pale ale, 6.2% abv 

Available - Launches 2 December in off-trade; in draught from March

Location - US, nation-wide, on- and off-trade 

Price - Depending on region, but “similar” to Goose Island IPA and Honker’s Ale. Available in 6- and 12-packs of bottles. 

Goose Island, the Chicago brewer owned by Anheuser-Busch InBev, is next month launching the first of three “limited” edition beers.  

Ten Hills Pale Ale, with an abv of 6.2%, will launch in the US off-trade on 2 December, the company announced this week. The hops used in the beer are from Idaho’s Elk Mountain Farms, where ten “hills” of hops were planted two years ago. 

The beer has an “apricot and tangerine aroma, tasting of sweet honey and toast and finishes with an earthy, herbal hop character”, Goose Island said. 

Brett Porter, the company’s brewmaster said: “As craft beer drinkers’ palates shift toward hoppy beers, we want to highlight the creativity of the Goose Island brewing team and bring something distinctive to the drinker.”

Goose Island, which last month launched two new beers as part of its vintage collection, was acquired by Anheuser-Busch InBev for US$38.8m in 2011

To read an exclusive just-drinks interview with Goose Island's founder, John Hall, click here


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