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Anheuser-Busch InBev's Bud Light Orange - Product Launch

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Anheuser-Busch InBev's Bud Light Orange

Bud Light Orange joins a "refreshed" Bud Light Lime

Bud Light Orange joins a "refreshed" Bud Light Lime

Category – Beer, flavoured

Available – From this month

Location – The US, nation-wide

Price – TBC

Anheuser-Busch InBev's US unit has added an orange flavour to its Bud Light citrus portfolio. Bud Light Orange joins a "refreshed" Bud Light Lime. Both products are brewed with real citrus peels, Anheuser Busch said.

"Our Millennial consumers are eager to try new, flavoured options in the light lager category," said Andy Goeler, VP of marketing for Bud Light at Anheuser-Busch. "We wanted to create something new to engage with these consumers and bring them into the Bud Light family.

"Flavoured beer has seen steady growth with consumers continually looking for higher quality beverages made with real, natural flavours."

The brewer is supporting the launch through Bud Light's new commercials, 'Earth' and 'Taste It'.

Bud Light Lime is available nationwide and Bud Light Orange is available nationwide from April through September.

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