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Anheuser-Busch InBev ups Budweiser National Women’s Soccer League efforts in US - video

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Anheuser-Busch InBev is calling on other brands to sponsor the National Women's Soccer League, building on Budweiser's relationship with the US football tournament.

The beer brand, which became the first official beer sponsor of the NWSL earlier this year, will front an activation titled 'Future Official'. The push invites other brands to take out sponsorship deals with the league.

Featuring print, online and video ads, the promotion is fronted by Megan Rapinoe, captain of Reign FC and one of the world's highest-profile woman footballers. The campaign will highlight sponsorship opportunities such as 'official deodorant', 'official restaurant' and 'official timepiece'.

As well as the ad presence, a website has been set up that encourages consumers to pre-order future official products prior to them securing official status with the NWSL.

"When the US National Women's Team returned from France, the next step was making sure fans continued to support women's soccer on a year-round basis," said Budweiser's marketing VP, Monica Rustgi. "They answered our rally cry by supporting the NWSL with both record attendance and viewership this year

"Now, with the 'Future Official Sponsor' campaign, we turn to other brands and encourage them to support the league like passionate fans."

Earlier this year, A-B InBev's Camden Town Brewery created for the UK the "world's first football kit/work of art", which celebrated inspirational women from north London for International Women's Day.

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