US: Anheuser-Busch InBev unveils three new beers with return of 'Project 12'

By James Wilmore | 8 October 2013

Anheuser-Busch InBev has reignited its 'Project 12' initiative with the launch of three new small-batch beers.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Anheuser-Busch InBev has reignited its 'Project 12' initiative with the launch of three new small-batch beers.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Editor's Viewpoint - FIFA World Cup: Official Tie-Ups Price Out Celebrity Endorsements
We're just over two months away from the start of the biggest sporting event on earth: The FIFA World Cup kicks off on 12 June, when host country Brazil take on Croatia in the first match of the month-long tournament.

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

US: Constellation Brands confirms Modelo Especial Chelada roll-out
Constellation Brands has expanded the US roll-out of Modelo Especial Chelada.

Market research related to this article

Anheuser-Busch InBev SA/NV - Strategy and SWOT Report
Anheuser-Busch InBev SA/NV - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 36...

Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review
Anheuser-Busch InBev NVSA (ABI) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unb...

Anheuser-Busch InBev Germany Holding GmbH in Alcoholic Drinks (Germany)
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted, however, due to the fact that Germany is amongst ...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page