UK: Anheuser-Busch InBev unveils Stella Artois Cidre TV ad
Anheuser-Busch Inbev is set to back its Stella Artois Cidre brand in the UK with a television and cinema advert.
The brewer, which launched the cider extension in the UK just over two years ago, said earlier this week that a new ad, directed by Wim Wenders, will air in the UK only throughout the Summer. The ad forms the basis for a new campaign, entitled 'The Simple Life'.
A 30- and 40-second slot will appear across television spots until August, with a 60-second spot, which can be viewed above, set to run in cinemas including Odeon, VUE, Cineworld and Picturehouse.
Financial details behind the brand investment were not disclosed.
Click here to read just-drinks deputy editor James Wilmore's take on the rise of cider in the US.
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
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