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Anheuser-Busch InBev has launched a US Christmas ad for its Bud Light ad that continues its 'Dilly Dilly' campaign.

The 30-second 'Crispmas' spot, which is already available on YouTube, will air across the US on Thanksgiving, this Thursday. The spot features The King character receiving countless gifts of Bud Light for his new holiday, Crispmas.

The ad makes no mention of Bud Light rivals Miller Lite or Coors Light, both of which are owned by Molson Coors. The brewers have been involved in a legal row over retaliatory ads about the ingredients in the beers. A-B InBev claimed in a Bud Light ad that both Molson Coors' brands use high-fructose corn syrup. Molson Coors countered by saying it uses corn syrup, which is different to high-fructose corn syrup, as part of the brewing process.

In the latest hearing on the matter, A-B InBev told a US appeals court this month that it should reverse a district court order that granted Molson Coors' request to bar advertising on Bud Light's packaging stating that it does not contain corn syrup, according to Bloomberg.

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