AB InBev said it will release more details on Michelob Ultra Pure Gold in the coming months

AB InBev said it will release more details on Michelob Ultra Pure Gold in the coming months

Anheuser-Busch InBev is to launch a new variant of Michelob Ultra in the US that has even fewer calories.

The 95-calorie Michelob Ultra has been one of the few US areas of success of late for AB InBev, which has suffered from market share declines for Budweiser and Bud Light in the country. In Q3 results announced last week, the brand's volumes were up double-digits and it was the top share-gainer in the US for the tenth consecutive quarter.

AB InBev told just-drinks today that the new extension, Michelob Ultra Pure Gold, will be a low-carb light lager with lower calories that Ultra. The spokesperson did not say how many calories will be in Pure Gold.

The beer will launch next year, with AB InBev saying it will release more details on the beer "in the coming months".

"In 2018, we'll be raising the bar with Michelob Ultra in a big way - by taking active lifestyle and health and wellness to the next level with the introduction of Michelob Ultra Pure Gold," AB InBev said.

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